At Black Gold, we offer our clients a wide variety of services, including public awareness programs. Regardless of your organization’s type of industry, stakeholders are always a primary concern and top priority. That’s where Black Gold comes in.
Throughout this blog, we’ll be answering some of the most common questions we get about public awareness campaigns. Let’s dive in.
A public awareness program typically involves announcing a notice to a population, which generally is within a specified area/zone, to communicate a message from an organization. These programs can be done via mail out but are most effectively done in person. A public awareness program is necessary whether the communicated message is about an upcoming project in the area, a generic bulletin, or a specific scope of work that will impact a stakeholder. The necessity for this type of program could be driven by community courtesy, corporate due diligence, or government regulation.
At Black Gold, our consultants work on behalf of your organization to engage with key stakeholders identified in the applicable consultation to discuss their emergency management program. In addition, the consultant provides pertinent “in case of emergency” information to the stakeholder and answers any questions or concerns that they may have regarding the company’s practices.
Our public awareness programs are in place to promote communication and collaboration between the company and its applicable stakeholders. This program allows companies to highlight their activities, such as current and future projects and provides a deeper understanding of the companies response process for stakeholders if an emergency were to occur.
Through Black Gold’s approach to stakeholder engagement, we provide a personal touch to obtaining and delivering critical information to ensure clear and concise communication. In addition, we know that public awareness campaigns showcase the organization’s willingness to ensure the safety of its people and those in the communities surrounding its operation, and that is the heart of our public awareness programs.
Black Gold’s program is well-established with well-versed, experienced and professional consultants who work with key stakeholders on behalf of the organization. While some programs focus on the minimum requirements to meet due diligence, Black Gold treats all public awareness programs with the utmost respect and intends to deliver a high-quality product.
When working alongside various stakeholders, there can often be contentious consultations due to the stakeholder opposing projects or not meeting their expectations outside of the emergency response space. That is where Black Gold steps in. Our consultants gather key information and opinions by listening to stakeholder concerns and then compile this information and provide it back to the client. This is invaluable information for the client, where the stakeholder may be more open to voicing their concerns to the consultant versus the client.
Having the community involved and notified before a new project, and updated regularly for ongoing projects, will save time internally on resident concerns and complaints.
We are highly skilled in conducting these programs throughout Western Canada and strive to meet clients’ expectations every time. Black Gold offers competitive rates, provides professionalism and follows a detailed and proven process model. Trust between the client and Black Gold’s consultants is imperative to the program’s success.
Our public awareness program is different in three key areas: continuity, compliance and accuracy.
We don’t just deliver a package and move to the next stakeholder or company. Instead, we continuously educate the public through our notification programs to ensure open and transparent communication–every step of the way.
Contact us today to get started with Black Gold.
