Black Gold is pleased to host “The CREDible Spokesperson” seminar led by Jon Lovink. This all-day seminar will take place in early June at the Black Gold Emergency Planners office and will welcome six participants for crisis communications media training.
“When your company has an accident and the news media arrive, how you speak is as important as what you say,”
– Lovink Media Inc.
Lovink has 20 years of media and spokesperson training with 20 years of day-to-day news and current affairs experience. With these two industries, Lovink has an inside understanding of how the media works and how an executive can respond in an emergency. He is the president, senior coach and counsel of Lovink Media Inc. Lovink’s expertise will guide participants through many scenarios that will build confidence and provide invaluable skills when crisis strikes.
The seminar will teach spokespeople how to deal with the media when crisis strikes. A credible spokesperson can handle media scrutiny with confidence and provide critical information that the general public needs. Through the seminar, attendees can find confidence to direct the conversation of the media in a manner that will ensure their company gets the headline it wants. Not all publicity is good publicity.
Throughout the seminar, attendees will have the chance to navigate through simulated oilfield incidents and how they were portrayed in traditional media and social media outlets.
Some examples of what participants will learn about regarding crisis communications are as follows:
Some of the topics that will be discussed throughout the seminar are the following:
Understanding the current news environment
On-Camera practice
For more information on “The CREDible Spokesperson” seminar, please contact Black Gold Emergency Planners Inc., or Lovink Media Inc.
